Retailers & Distributors
The 500-year tradition of horchata meets the 21st Century with the introduction of Rosa’s Premium Horchata. Rosa’s brings delicious homemade taste to a convenient, ready to drink bottle. The rich, creamy texture of Rosa’s is best when poured over ice, which is the most authentic and desirable way for premium horchata to be enjoyed. The flavor is bold, yet thoroughly refreshing on a hot day. It’s also cooling when paired with traditional spicy cuisine.
Rosa’s uses the world’s finest ingredients, exquisite, proprietary packaging, and a superior processing method, to create the most delicious and luxurious horchata available today. Rosa’s Premium Horchata is a completely authentic horchata that is shelf-stable, fortified with 19 vitamins and minerals, provides a full serving of dairy in every portion, and is an excellent source of calcium. Original and Strawberry flavors of Rosa’s Premium Horchata are available in 15 ounce, two-serving glass bottles, and in one gallon plastic containers.
Building and supporting premium branding
- Rosa’s Horchata will establish its brand as the top of the line and premium.
- Extensive marketing campaigns and in-store sampling will solidify Rosa’s as a household name, recognized as the finest horchata available on the market.
- Advertising, additional media, and community outreach, will connect with the traditional ethnic consumer base, while overall marketing communication strategy will always focus on universal enjoyment by all consumers.
Premium Ingredients
Rosa's uses real sugar, real milk, real long grain rice flour and real cinnamon; never high-fructose corn syrup, trans-fats or artificial coloring.
Premium Nutrition
Rosa's provides a full serving of dairy, an excellent source of calcium and is fortified with nineteen vitamins and minerals to make it a great choice for the health conscience consumer.
Premium Packaging
Rosa's uses uniquely crafted containers and colorful authentic labeling featuring its engaging logo. This premium packaging implants our brand into the memory of the consumer and facilitates brand preference.
Premium Processing
Rosa's utilizes a high level retort processing procedure that preserves freshness, ensures complete sterility and enables shelf stability for up to one year. No refrigeration is needed in shipping or storage.
Premium Taste and Texture
Rosa's bold flavors of cinnamon, rice and vanilla (or strawberry) is formulated to most closely resemble homemade Horchata and our rich and creamy texture is ideally suited to pair with ice in the traditional serving.
Premium Marketing Support
Point of Sale, In-store Circulars, In-store Sampling, Festival Sponsorships, Radio, Outdoor Advertising and Celebrity Sponsorship will all be used to help establish Rosa's as the brand consumers prefer.
Rosa's Premium Horchata, will be synonymous with "Hispanic refreshment beverage" and will become the product people choose as their "agua fresca", an anytime refresher.